TVCM for BUFFALO "Beyond Touch"

BRAND

2026

Keiichiro Shibuya and the AI-powered android Maria appear in a newly commissioned original-music TV commercial.

Filmed at KAIT Plaza, designed by architect Junya Ishigami, the commercial also features special appearances by Charlotte Kemp Muhl and others.

Keiichiro Shibuya and the AI-powered android Maria will appear in a television commercial produced as the second installment of a project by BUFFALO Inc. (Headquarters: Chiyoda-ku, Tokyo; President, Representative Director & CEO: Hiroyuki Maki).
This initiative supports artists’ innovative challenges through IT infrastructure, maximizing creative potential. The commercial features a collaboration between Keiichiro Shibuya and the humanoid Android Maria, an AI-equipped android capable of singing and engaging in multilingual dialogue. The TV commercial is scheduled to begin nationwide broadcast on Friday, January 9.

KEIICHIRO SHIBUYA feat. ANDROID MARIA “Beyond Touch”

Start date：Friday, January, 9, 2026
Nationwide broadcast on TBS network「LalaLIFE」（23:30 – 23:58）

CREDIT

ARTIST&PRODUCTION

Concept, Composition: Keiichiro Shibuya

Vocal

ANDROID MARIA

Android Programming: Shintaro Imai

Android Control System: Reo Matsumura

Android Mechanical Design: Tadashi Shimaya

Android Face Design: Jun Migita

Android Styling Consultant: Yaz

Android Hair Styling: Yuho Kamo, Jun Migita, Haruka Takahata

Hair & Makeup (Keiichiro Shibuya)

Hayate

Viola and Synth robotics: Finis Musicae

Creative Direction, Movement design, Mechanical engineering: Charlotte Kemp Muhl

Tech Direction, 3D design, Mechanical engineering: Sage Morei

Robot Software: Tim Loderhose

Choreoroboticist and Interface Engineer

Megan Gessner

Sound & Recording Engineer: Tsukasa Matsumura, Yu Kudo (Oasis sound design inc.)

Stage Manager: Kazuya Kushimoto (RYU)

Project, Production Manager

Natsumi Matsumoto (ATAK)

CM PRODUCTION

Director: Shintaro Kamei (SIMONE)

DP: Ryo Oguma

1st AC: Yuki Yamazaki

2nd AC: Ken Kubodera

Gaffar: Hiroyuki Kawasaki (FIX)

Music: Keiichiro Shibuya

Edit: Ryo Oguma

Copy Writer: Takuma Watanabe (SIMONE)

Business Producer: Haruka Hirano (SIMONE)

Production Manager: Yuko Igarashi (SIMONE), Keijiro Miyasaka (FIX)

For this commercial, Keiichiro Shibuya composed a brand-new piece titled Beyond Touch.
Android Maria not only performs as a vocalist but also participates in the songwriting process through AI, expressing themes of “connection” that arise beyond physical contact, as well as new relationships between humans and technology—conveyed through her voice and presence.

Filming took place in the ethereal space of KAIT Plaza at Kanagawa Institute of Technology, designed by architect Junya Ishigami.
The project also features special guest appearances by Grammy Award–winning bassist Charlotte Kemp Muhl, based in New York, and Finis Musicae, a project led by artist Sage Mallee that combines robotic arms and music. A new collaborative announcement involving these artists is also planned for the near future.

We invite you to experience this visual work, where music, AI, robotics, and architecture intersect.

About the commercial

Title：KEIICHIRO SHIBUYA feat. ANDROID MARIA “Beyond Touch”
ABOUT：Android Maria is an AI-powered humanoid robot created by musician Keiichiro Shibuya, modeled after his late wife, Maria. Through this creation, he continues to question the boundaries between life and death, and between humanity and technology.

Beyond Touch brings into focus forms of “connection” that arise beyond physical contact, revealed through the android’s voice and presence.